Naoshima Island Travel Tips

Naoshima (直島), a small island in the Seto Inland Sea, is a haven where contemporary art and serene nature meet in perfect harmony. Known for its open-air sculptures, cutting-edge museums, and sleek architectural spaces, the island offers a refreshing contrast to Japan’s fast-paced cities. With its white-sand beaches, laid-back atmosphere, and sun-drenched coastal scenery, Naoshima evokes a Mediterranean vibe that draws visitors seeking both inspiration and tranquility. Bicycles and electric scooters are the preferred ways to explore, allowing travelers to wind through quiet fishing villages, coastal trails, and sculpture-dotted parks while soaking in the gentle sea breeze. The public bathhouse I♥︎湯 (I Love Yu) adds a quirky touch—an art installation in the form of a working sentō, blending local life with playful design.

The island’s transformation into an art destination is largely thanks to the Benesse Corporation, which has supported site-specific works and museums across Naoshima and its neighboring islands. Among the highlights are the Chichu Art Museum — buried into a hillside to preserve the natural landscape while flooding its interior with daylight — and the minimalist Lee Ufan Museum, both designed by renowned architect Andō Tadao. Benesse House, a museum-hotel hybrid, invites overnight guests to sleep surrounded by art. Beyond the main attractions, visitors will find artistic expression woven into daily life: local schools, ferry terminals, and community spaces designed by architect Ishii Kazuhiro add to the island’s creative spirit. As a core site of the Setouchi Triennale, a major international art festival held every three years, Naoshima continues to evolve as a living canvas where the boundaries between everyday life, nature, and art gently dissolve.