Atami Travel Tips
Atami (熱海), nestled on the northeastern tip of the Izu Peninsula, is a coastal gem less than an hour from Tokyo by shinkansen. Its name, meaning “hot ocean,” reflects the town’s rich geothermal heritage, with steamy onsen flowing from the hills to seaside ryokan. During the 1980s bubble era, Atami flourished as a corporate retreat, leading to rapid development along the waterfront—luxury hotels, towering apartments, and entertainment venues catered to the influx of visitors seeking seaside luxury and relaxation.
After a period of decline in the 1990s, Atami has reinvented itself as a charming destination for modern travelers. Today, it appeals to couples, families, and solo explorers with its inviting hot spring baths, nostalgic shopping streets, and scenic spots like the MOA Museum of Art and Atami Castle. Visitors can stroll through plum blossom gardens, watch seasonal fireworks over the bay, or unwind in a seaside footbath while gazing at Sagami Bay. Its blend of retro atmosphere, revitalized attractions, and coastal beauty make Atami both relaxing and culturally rich.
Getting around
In Atami, the city is built on steep hills and many attractions are spread out, making it hard to explore on foot. Taking a bus or taxi is the easiest way to get around and see the main sights.
The Yuyu Sightseeing Loop Bus is made for visitors and stops at most of the city’s popular spots, except for the MOA Museum of Art. It runs every 20–60 minutes and costs 300 yen per ride. A good deal is the Atami 1-Day Pass for 800 yen, which gives unlimited rides on Tokai buses and discounts at selected attractions. You can buy it at Atami Station or directly on the bus.
