Iwate Prefecture

Iwate (岩手県, Iwate-ken) is a vast prefecture located along Japan’s Pacific coast in the northern Tōhoku region. Known for its stunning natural landscapes and serene rural charm, Iwate offers a rich blend of culture, history, and scenic beauty. The coastal areas — particularly the rugged Sanriku Coast — are breathtaking and have shown remarkable resilience since the devastating 2011 tsunami. From peaceful beaches to dramatic cliffs, the shoreline offers moments of both reflection and renewal.

The historic city of Hiraizumi, once a political and spiritual center, is a cultural treasure home to heritage sites like Chūson-ji Temple and Mōtsū-ji Temple, which reflect the region’s significance during the Heian period. Meanwhile, Morioka, the prefectural capital, blends modern conveniences with a relaxed atmosphere and deep-rooted traditions. With its diverse landscapes and enduring spirit, Iwate reveals a quieter side of Japan that feels deeply connected to its past.