Keino Matsubara Beach

Keino Matsubara Beach (慶野松原海水浴場, Keino Matsubara Kaisuiyokujō) is famous for its breathtaking 2.5-kilometer stretch of white sand, bordered by a lush forest of over 50,000 black pine trees. Designated a national scenic spot in 1928 and part of Setonaikai National Park since 1955, the beach offers visitors magnificent views of the Seto Inland Sea, especially at sunset. Considered one of the best locations in Japan to witness the sunset, the vivid colors of the sky reflect beautifully over the calm waters, creating a serene and unforgettable scene.

The beach provides a wide range of activities throughout the year. During the summer, visitors can enjoy swimming, while couples can take romantic strolls along the Proposal Road, lined with tiles representing love vows. From April to September, the glow of sea fireflies adds a magical touch to the atmosphere. For those looking to extend their stay, a free campground is available, and the nearby Keino Matsubara-so guest house offers relaxing hot springs and stunning sunset views. The area also features traditional crafts, zodiac art, and convenient food and shopping options, making it a peaceful and charming destination for all types of travelers.