Oharaimachi

Oharaimachi (おはらい町) is a beautifully preserved street that stretches nearly a kilometer along the approach to Ise’s Inner Shrine (Naikū). Lined with traditional wooden buildings, this historic thoroughfare once served as the main path for pilgrims visiting the sacred site. Many of the structures now house family-run shops, teahouses, and long-established restaurants—some with centuries of history. Visitors can enjoy beloved local specialties like Ise Udon, known for its thick, chewy noodles and savory broth, or Akafuku, a classic confection of soft mochi topped with smooth red bean paste, first sold here in the 1700s.

At the heart of Oharaimachi lies Okage Yokocho, a lively district designed to recreate the atmosphere of Japan during the Edo to early Meiji periods. Opened in 1993, it features restored and replica buildings that showcase the architectural charm of old Ise. The area is filled with traditional food stalls, craft shops, and quaint cafés, making it a favorite stop for visitors eager to sample local delicacies and take in the nostalgic ambiance. With its mix of cultural authenticity and welcoming energy, Oharaimachi and Okage Yokocho offer a memorable journey into the spirit and flavors of old Japan.