Hinokuni Festival

The Hinokuni Festival (火の国まつり) is Kumamoto’s biggest and most vibrant summer celebration, held every August in the heart of the city. Launched over four decades ago with the goal of fostering local unity, this colorful festival has grown into a beloved annual tradition that draws thousands of participants and spectators alike. It offers a rare opportunity for visitors to experience the rich cultural heritage, lively atmosphere, and warm community spirit that define Kumamoto. From food stalls and street performances to traditional music and costumes, the entire city comes alive with energy and pride.

At the heart of the festival is the iconic So Odori, or “grand dance,” where more than 5,000 dancers parade through the streets in joyful unison. With coordinated movements, bright costumes, and enthusiastic chants, the So Odori creates a powerful sense of connection and celebration. Spectators are often invited to join in, blurring the line between performer and audience. This unforgettable scene captures the very essence of summer in Kumamoto—fun, unity, and tradition all in motion.