Sugamo

Sugamo (巣鴨), often called the "Old Ladies' Harajuku," is a quaint shopping district located along Tokyo’s Yamanote Line, known for its charm and appeal to older generations. The 800-meter-long Jizo Dori shopping street is packed with over 200 shops offering traditional clothing, food, and unique items geared toward seniors. Among the standout products are the district’s famous red underwear, which are believed to bring good luck. Sugamo is also renowned for its delicious Shio-Daifuku, a local treat featuring rice cakes filled with sweet bean paste and a hint of salt, adding to the area’s delightful culinary offerings.

The spiritual heart of Sugamo is Koganji Temple, home to the revered Arai Kannon statue, said to possess healing properties. Visitors flock to the temple to wash the statue with small hand towels, pressing them to their bodies in hopes of receiving relief from ailments. Sugamo is particularly lively during its small temple festivals, which take place on the 4th, 14th, and 24th of each month. With its blend of spiritual traditions, healing rituals, and distinctive shopping experiences, Sugamo offers a deeply immersive taste of traditional Japanese culture.