Shin-Okubo Koreatown

Shin-Okubo Koreatown (新大久保コリアンタウン), located just one stop north of Shinjuku, is a vibrant neighborhood that immerses visitors in Korean culture. The area is alive with energy, featuring a mix of traditional and contemporary Korean shops, restaurants, and cafes, many of which are run by Korean residents. Here, you’ll find colorful storefronts and a bustling atmosphere that draws both locals and tourists looking to experience Korea’s rich cultural heritage. The streets are a feast for the senses, offering everything from modern K-pop fashion to traditional Korean goods, making it an essential stop for anyone wanting to explore the dynamic side of Korean culture in Tokyo.

As you stroll through the lively alleys of Shin-Okubo, you’ll encounter a wide variety of Korean products and experiences. The area is home to shops selling K-pop merchandise, cosmetics, and authentic Korean food products, allowing you to dive deep into the world of Korean pop culture. Whether you're in search of unique souvenirs, tasty snacks, or simply looking to soak in the atmosphere, Shin-Okubo Koreatown offers a rich and immersive cultural adventure that transports you straight to Korea.